Gauteng youth gaming roadshow • 5 standalone activations

LEVEL UP
School & Campus Gaming Tour

LEVEL UP is a sponsor-ready youth gaming roadshow powered by RGB Gaming, designed to help brands connect with school and campus audiences through the culture they actually care about: gaming. The tour brings structured esports and mobile gaming directly to Gauteng education communities while placing the presenting partner at the centre of the experience, the content, and the conversation.

Partner With The Tour View Commercial Outlay
5Tour stops
50Participants per event
2Partner ecosystems
1Unified tour brand
Powered by RGB Gaming RGB Gaming
Event Floor Snapshot 3 zones • 50 players • sponsor-first flow

Main Arena

Rocket League, Marvel Rivals, EA FC, League of Legends, fighting games and school-friendly competition formats.

Honor Mobile Arena

Brawl Stars 3v3 mini-tournaments with high-energy, quick-turn matches.

Brand Activation Zone

Food, prizes, QR offers, photo moments, social content and sponsor visibility where the traffic actually lives.

Experience Flow

Registration → Competitive Play → Mobile Arena → Brand Engagement → Finals & Recognition. Every participant moves through the sponsor experience.

Main stage Mobile arena Brand zone
About the Tour

One tour brand. Five tight, controlled gaming events.

LEVEL UP is a five-stop gaming roadshow created specifically for brand partners looking to reach youth audiences in a credible way. Instead of one large expensive event, the tour delivers five tightly produced activations across schools and a university campus, allowing the sponsor to appear in multiple communities while maintaining a premium, controlled environment.

Tour Footprint

Institution Mix

  • 1 Primary School
  • 3 High Schools
  • 1 University
Participation Model

Curated, not chaotic

Each event commits to a maximum of 50 participants across tournament play and mobile gaming. Spectators can still attend, but the competitive flow stays organized and sharp.

Brand Architecture

Built to grow beyond one sponsor

The fast-food provider is the presenting sponsor, while RGB Gaming powers the tour infrastructure under a neutral brand identity. Cleaner now, smarter later. Nobody wants to rebuild the whole thing every year.

The Gaming Experience

Three zones. One full-day youth gaming festival.

Every venue transforms into a compact multi-platform experience that mixes competitive play, casual participation, sponsor engagement, and social content. It feels bigger than the budget because the format is designed properly.

Zone 01

Esports Tournament Arena

The competitive anchor of each event.

Rocket LeagueRocket League
Marvel RivalsMarvel Rivals
League of LegendsLeague of Legends
EA Sports FCEA FC

Primary school uses Roblox-led challenge formats. High school and university events use the competitive title mix shown here.

Zone 02

Honor Mobile Arena

Mobile gaming partner activation featuring team-based Brawl Stars competition and Honor-powered engagement.

HonorHonor
Brawl StarsBrawl Stars
Zone 03

Brand Activation Zone

The hub for the presenting sponsor: food moments, prize drops, QR-based offers, branded photo content, and a visible role in the event experience instead of being stuck on a logo wall like it’s 2014.

Event Flow

How a LEVEL UP event runs

Each stop is a standalone activation with its own participants, content moments, winners, and sponsor exposure. No crossover logistics. No unnecessary admin circus.

1

Registration & welcome

Participants check in, get briefed, and enter the space through the tour brand and sponsor experience.

2

Competitive & casual zones go live

Main brackets and Brawl Stars matches run in parallel to keep the floor active all day.

3

Sponsor engagement peaks

Food promos, QR offers, giveaways, photo moments, and content capture hit while traffic is hottest.

4

Finals, recognition & recap content

Winners are celebrated on-site and the day is packaged into photos, clips, and recap material for the campaign.

Institution Types

Format by audience

  • Primary School: Roblox challenges, Rocket League, EA FC 26, and mobile activation in a lighter format
  • High Schools: Strong competitive structure plus accessible side activations
  • University: Same core model as high schools, but with a broader competitive game lineup for student players
Partners

A sponsor-led tour supported by trusted gaming partners

The tour is structured so a single presenting sponsor owns the narrative while credible gaming partners add depth to the experience. This approach gives the lead brand the spotlight while still delivering a richer and more authentic gaming environment for students and spectators.

Presenting Sponsor

Fast-Food Brand

The official fuel of the tour, integrated into event naming, food moments, giveaways, player experiences, and youth-facing brand visibility across the full campaign.

Powered By

RGB Gaming

The experienced gaming and events team behind LEVEL UP, delivering end-to-end event production, brand integration, and campaign support across all tour stops.

Campaign Impact

Built for measurable reach and repeatable brand exposure

LEVEL UP is designed as a branded youth engagement platform rather than a once-off event. By appearing in multiple institutions across the province, the sponsor gains repeated exposure, local credibility, and a consistent stream of campaign content that can be used across social, digital, and internal marketing channels.

5Gaming events
250Total participants
800+Live attendees
4,000+School/community reach
50k+Digital campaign reach
Commercial Proposal

Your brand at the center of youth gaming culture

A turnkey sponsorship platform that puts your brand directly in front of Gauteng's school and campus audiences through the games they love. Five events, five communities, one consistent brand story.

Core Investment

Five branded activations

The campaign is structured around 1 primary school, 3 high schools, and 1 university event. Each activation is capped at 50 participants to keep the experience premium, controlled, and easy for schools to approve.

  • 5 standalone event days
  • Unified tour branding across all venues
  • Consistent sponsor integration at every stop
Main Sponsor Position

Presenting sponsor ownership

The fast-food partner sits at the top of the tour architecture as the presenting sponsor. That means visible naming rights, on-site product visibility, food-driven engagement moments, and direct alignment with youth culture in a format that feels current instead of corporate.

  • Presented by positioning across the campaign
  • Branded food activation zone at each event
  • Prize moments, content mentions, and signage
Value Layer

Experienced team, turnkey delivery

RGB Gaming brings proven event production expertise, making the tour feel professional and polished without the sponsor needing to build gaming infrastructure from scratch.

  • RGB Gaming event production
  • Turnkey tournament management
  • Content capture and campaign support
Event-by-Event Detail

What happens at each activation

Every stop follows the same strong event spine while adjusting the game mix and tone to fit the audience. That makes delivery reliable, content consistent, and the sponsor story easy to repeat from school to school.

Primary School Event

Gaming, creativity, and low-barrier participation

The primary school activation focuses on fun, creativity, and accessible competition rather than hardcore esports. It introduces students to structured gaming in a format schools can comfortably support.

RobloxRoblox Challenge
Rocket LeagueRocket League
EA Sports FCEA FC 26
Brawl StarsBrawl Stars
High School Events

Competitive school gaming with broad appeal

Each high school stop is built around competitive play, spectator energy, and social participation. The format is serious enough for players, but still welcoming for students who just want to get involved casually.

Rocket League Rocket League
Marvel Rivals Marvel Rivals
EA Sports FCEA FC
Brawl StarsBrawl Stars
University Event

Campus gaming culture with a broader title lineup

The university activation uses the same operational model as the high school stops, but expands the tournament mix for a more mature and competitive audience. It is the most content-rich and socially visible event of the tour.

League of LegendsLeague of Legends
Marvel Rivals Marvel Rivals
EA Sports FCEA FC
2XKO Fighting Game2XKO
Brawl StarsBrawl Stars
Visual Showcase

How the event looks and feels on the ground

The site should help sponsors picture the event immediately. So instead of dumping walls of text and praying for chemistry, here is the venue broken into visible engagement zones.

Arena Floor Diagram

Sponsor-facing event layout

Tournament Stage

Featured matches, finals, MC moments, sponsor mentions, branded backdrops, and prize ceremony visibility.

Honor Mobile Arena

Brawl Stars quick-match zone with high turnover and easy crowd participation.

Nintendo Couch Arena

Mario Kart on the 85-inch display with constant casual play and queue-side energy.

Brand Activation Zone

Food station, QR promotions, giveaways, product moments, and branded dwell time planted directly in the movement path.

Spectator & Content Space

Student audience positioning, photo capture, social clips, and visible community energy around the competitive core.

Experience Highlights

What makes the event visually strong

  • Branded main stage with host-led moments
  • Visible partner zones that create constant movement
  • Competitive play and casual play happening in parallel
  • Large-format Mario Kart screen that draws spectators
  • Food brand integration in the busiest traffic areas
  • Built-in content opportunities all day long
Commercial Outlay

Build your tour package

Select which stops you want to include. The budget view updates automatically based on your selection.

Stop 01

Primary School Activation

Entry-point gaming festival focused on accessibility, creativity, and sponsor-safe school engagement.
R75,000
  • Roblox challenge, Brawl Stars mini-tournament, Mario Kart couch play
  • One branded food activation and prize moment
  • Content capture for campaign storytelling
50 participants Family-friendly Low-barrier entry
Stop 02-04

3 High School Activations

The competitive core of the tour, where school esports energy and sponsor visibility work hardest.
R85,000 each
  • Rocket League, Marvel Rivals, EA FC, Brawl Stars
  • Main stage finals, partner zones, and food brand integration
  • Repeatable event format across three different school communities
3 events R255,000 total Most sponsor-visible tier
Stop 05

University Activation

Campus-facing event with the broadest game lineup and the strongest content potential on the tour.
R85,000
  • League of Legends, Marvel Rivals, EA FC, 2XKO, Brawl Stars
  • Same core operational model, scaled for student culture and visibility
  • Best stop for creator-style content and sponsor social proof
50 participants Campus audience Premium finals energy
Previous Events

Gaming moments that leveled up

A glimpse into past LAN events — the energy, the competition, and the community that makes every tour stop unforgettable.

Previous LAN Event 1
Tournament Finals
High School Championship
Previous LAN Event 2
Mobile Arena
Brawl Stars Showdown
Previous LAN Event 3
Console Zone
Mario Kart Madness
Previous LAN Event 4
Crowd Energy
Live Spectator Experience
Previous LAN Event 5
Winner's Circle
Champions Crowned
Previous LAN Event 6
Community Vibes
The Level Up Family
Our Services

The team behind the tour

LEVEL UP is powered by RGB Gaming, a dedicated gaming and events team experienced in youth activations, brand partnerships, and live event production. The goal is simple: make it easy for partners to participate in gaming culture without needing to build the infrastructure themselves.

Event Production

End‑to‑end event delivery

Our team manages venue coordination, tournament setup, gaming hardware, stage management, and on‑site staffing. Partners receive a fully produced event rather than needing to manage logistics internally.

Brand Integration

Sponsor-first activation design

Every tour stop is designed so brand partners appear naturally within the experience. From food activations to product moments and prize ceremonies, sponsor visibility is built into the event flow.

Content & Campaign Support

Marketing value beyond the event

The events team captures photos, clips, and recap content from every stop. This allows partners to extend the value of the tour through social media, campaign storytelling, and youth-focused brand content.

Proposal Summary

A sponsor-ready gaming tour with real structure

LEVEL UP gives the presenting sponsor a branded roadshow across five Gauteng education communities, supported by Honor and Nintendo, with a format that is controlled, visually strong, youth-relevant, and commercially sensible.

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Commercial Fit

Big enough to matter, lean enough to approve

Five quality activations with strong partner support and a format that does not spiral into bloated production spend.

Event Promise

Clear format, repeatable delivery

Every event has the same branded backbone, with audience-specific game choices and reliable sponsor presence from start to finish.